Romantic FM is an unique product on the Romanian media market, a radio station with personality, a premium product dedicated to a public above average as far as the social status and education are concerned.
Romantic FM is a brand carefully built and treasured in its 20 years of existence. Running on a soft adult contemporary format, the playlist focuses on golden hit spanning the last 5 decades in music. The news bulletins aired every half an hour maintain an objective and serious approach of the daily socio-political picture.
Soft Adult Contemporary
30-44 yo, urban population, high education
music from ‘60s to present / news bulletins
20 years of existence
daily 104 000 daily listeners in Bucharest
5,6% market share (IMAS/Mercury 2010)
Rodica Minculescu – Managing Director
Cristina Ichim – Operational Manager
Dana Aparaschivei – Sales Manager Local Stations
Radu Nicolae – Sales Manager
44 A Ficusului Ave, District 1