Antena 1 represented a premiere for Romania at its launch in 1993, being the first investment in commercial television, based entirely on a private local business.

Initially meant as a regional television for Bucharest and the nearby suburbs, Antena 1 has developed on a spectacular pace over the 19 years since its debut. It has gradually become a top network with over 800 employees, which covers 95% of the country population.

Content-wise, Antena 1 aims to be an emotion-generator, an important partner in each of its viewers’ life. Either through controversial stories, relaxing moments or the latest information, Antena 1 stays true to its credo, of being always close to its audience.

Antena 1’s programming mix is that of a generalist tv station, comprising of newscasts, entertainment shows, films and tv series either aqcuired or locally produced, exclusive sports programs such as the national football league, magazines and children shows.

{tab=General}

Launch
1993

Format
generalist, entertainment

Coverage
national

Target
25-54 yo, urban population

{tab=Key Formats}

Te cunosc de undeva!, Mireasă pentru fiul meu, X Factor, Castigi in 60 de secunde, Next Top Model, Burlacul, Plasa de Stele, In Puii Mei, Neatza cu Razvan si Dani, Acces Direct, Un Show Pacatos

{tab=Key Figures}
12,2% whole day (GFK, ian-iun 2011)

{tab=Management}
Sorin Alexandrescu, CEO, Antena Group
Cristina Jura – Marketing Director Antena Group

{tab=Sales House}
Monica Stoicescu – Sales Manager
monica.stoicescu@antenagroup.ro

{tab=Contact}
Intact Media Center
Str. Garlei nr. 1B, sector 1
013721, Bucuresti
T +40.214.091.861
F +40.214.091.863
office@antena1.ro
www.a1.ro

{/tabs}