Launched in 2006 and positioned as a premium channel based on women lifestyle, Euforia has as core target empowered women interested in health issues, artistic hobbies or sports. Euforia, lifestyle TV focuses on family life, personal and social development and everything related to the quality of life.
Euforia promotes a lifestyle full of happiness, personal fulfillment and desire for progress and optimism. With an experience of 6 years on the market, Euforia lifestyle TV knew a rise in its audience and the number of local programs offered by the channel.
Only 7 months after its launch, Euforia was nominated at the Hot Bird TV International Awards for best thematic international TV channel organized by Eutelsat in Venice.
15 January 2006
women lifestyle / premium television
80% of the Romanian population
cable and direct-to-home
core: women 18 – 49 yo, urban, average and high income and education
Prodanca si Reghe, Dr. Oz Show, Ellen DeGeneres Show, Suits, Glee, Dr. House, Life, Fairly Legal, Ally McBeal, Private Practice, Revenge.
0.8% share 2012
Sorin Alexandrescu – CEO Antena Group
Florin Nicoară – Channel Manager
Nicu Damu – Brand Manager
Ana – Maria Niculae – Scheduling Manager
Monica Stoicescu- Sales Manager
Intact Media Center
Str. Garlei nr. 1B, sector 1