Intact Media Group TV division had a significant audience growth in April compared to the same period of last year, but also during January-April 2014 vs the similar interval of 2013. T The audience numbers appreciated on both urban and commercial public.
Compared to April 2013, “Antenele” TV channels have increased their market share, reaching undisputable leadership on the following intervals, on the urban population segment:
Whole Day: + 1,6% (23,4% Antenele vs 20,6% CME)
Day Time: + 2% (25,3% Antenele vs 13,8% CME)
Access: +2,2% (25,3% Antenele vs 13,8% CME)
Late Fringe: + 0,3% (21,1% Antenele vs. 20,3% CME)
All Day: +1,7% (23,4% Antenele cs. 20,8% CME)
The Intact Media Group TV Division is the absolute leader on the commercial public during Day Time, with 22.1% market share.
January – April 2014 vs 2013
Antenele consolidated their leadership position on the majority of time slots between January-April 2014 compared to the same period of last year. The TV channels have increased their market share on all timeslots, among the urban public.
Whole Day: + 6% (23,3% Antenele vs 20,7% CME)
Day Time: +9% (24,5% Antenele vs 13,5% CME)
Access: + 6% (24,7% Antenele vs 19,5% CME)
Late Fringe: +4% (21,8% Antenele vs 19,9% CME)
All Day: +6% (23,3% Antenele vs 20,9% CME)
Furthermore, in the first four months of the year, Antena Group is undisputed leader among the commercial public during Day Time.
Excellent results for Intact Media Group TV division
Antena 1, the most popular entertainment television in Romania airs international mega-shows alongside its own productions. Most of the major TV celebrities can be seen here. Antena 1 is the undisputable leader during Day Time for most of the commercial and urban public.
In April, the most popular shows were Next Star, Your face sounds familiar, Chef de râs, România Dansează and the recently launched SRC Comedy show. The daily news program Observator and the daily strips Access Direct and Neatza cu Razvan si Dani are included in this top.
The most important Romanian news channel , Antena 3 consolidates its absolute leadership position within its niche, reaching notable audience increase on all timeslots, among the +18 public.
“Sinteza zilei”, “Editie speciala”, Daily News, “Subiectiv”, “La ordinea zilei”, “In gura presei”, “Secvential” or “Q&A” are among the most popular programs of Antena 3.
The audience of the celebrity station of Antena Group, Antena Stars , is on a strong upward trend. Compared to April 2013, 2014 shows strong market share appreciation: 33% in Whole Day, 180% in Morning , 92% in Day Time, 100% in Access , 30% in Late Fringe and 33% in All Day .
The most popular programs in April on Antena Stars are Test de fidelitate, Star Awards, Agentul Vip, Rai da’ buni, Refresh by Oana Turcu, Star Chef or Star News.
The television channel dedicated to female audience reached audience increase in April 2014 compared to the same period of last year. The appreciation reached 56 % during Whole Day and 143% during Day Time on the commercial target. Good figures were also during late fringe ( 69% ) and all day ( 83 % ) .
The most popular programs in April on Euforia TV were Sex and the city, Dr. House, Mostenitorii, “Prodanca si Reghe, relatii internationale”, “Iubire secreta”, “Amantele” sau “Iubeste-te asa cum esti”.
The newly launched music station of Antena Group, ZU TV , reached a remarkable audience in its first month on the market. The most popular shows among young audiences, ages 15 to 34, were Zu Music Awards, Zu Kids On The Block, Mos Wanted, Smith & Flick Police Music, Pentru ca… talent! , Adevar & Provocare, Omul strazii or Zu Trends.
Intact thanks its audience for their support and loyalty and values their contribution for each of these results.
Source: Kantar Media
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