Intact Media Group’s TV channels – growing commercial public

02/09/2015

Intact Media Group’s TV channels maintain their leadership, on key time slots, in the first eight months of 2015, on important targets, compared with the same period last year. Also, the TV division shows audience appreciation on all time slots on the commercial target in January-August 2015.

Intact Media Group January – August 2015.

  • Intact Media Group’s TV channels are audience leaders on two time slots on the commercial target; on five time slots on the All Urban target and on four time slots on the National target.
  • Intact Media Group’s TV channels are audience leaders during Whole Day on the All Urban and National targets.
  • In August, Antena 1, Antena Stars, Antena 3, Euforia and ZU TV are leaders during Day Time, on the commercial target.

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Antena 1

January – August 2015 compared to January – August 2014

  • Antena 1 is audience leader during Day Time on the commercial target and also, is leader in Day Time and Access on the All Urban and National target.

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August 2015 vs August 2014

  • Antena 1 is audience leader on the same time slots as during January-August.
  • In Day-Time, on the National target, Antena 1 is leader.
  • “May I call you mom?”, “Beat the blondes” and “Splash” were the most popular productions in August ( target 18-49 U +g).

Antena Stars

January – August 2015 compared to January – August 2014

  • The number of viewers for Antena Stars has a constant evolution – the TV Channel focused on showbiz has audience appreciations on all time slots, in the first eight months of the year.
  • The most important appreciations are during Morning (+27%) and Day Time ( +29%) compared to the same period last year.

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August 2015 vs august 2014

  • Antena Stars’ market share has constant appreciation on all time slots, including during Prime Time (+29%)
  • The most popular shows in July have been “Party Like a Star”, “Temptation Island” and “Star Chef”.

Antena 3

January – August 2015 compared to January – August 2014

  • The most watched news channel in Romania is leader on all time slots, 18+ urban in January – August 2015.
  • In August, Antena 3’s most watched programs are “Sinteza zilei”, “Exces de putere” and “Q&A”.

Euforia TV

  • Euforia had a spectacular audience appreciation during Prime Time in August 2015 ( +120 %) compared to the same month last year.
  • During Whole Day, Euforia appreciated its market share ( +27%) and is audience leader on its nieche in Late Fringe.
  • “Never let go” (watched on average by 42.000 people on the 18-49 target Women) , followed by “Friends” and “ Curajul iubirii” were the most popular productions.

euforia 1

ZU TV

  • In August, Intact Media Group’s music channel has audience appreciations, on all time slots.
  • The most important appreciation is during Late Fringe ( +175%) compared to August 2014, on the 15-34 years old public.
  • “Most Wanted”, “Poliţia muzicii” and “Omul străzii” are August most watched productions.

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10.159.000 Romanians watched the shows offered by Intact TV Stations in the first eight months of 2015 for at least one minute on the national target during the Whole Day. In Prime Time, the number of viewers amounted 7.368.000.

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(Source: Kantar Media, Copyright: Armadata)

Intact thanks its public and its partners for all support and appreciates their contribution in achieving these results.