Intact Media Group’s TV division holds leadership during Prime Time and Whole Day on the urban target in September

04/10/2016

The first month of autumn translated into audience performance on most time slots for Intact Media Group’s TV division, compared to the same period last year. Market share appreciation was a common denominator for both the TV division as well as for each individual TV station.

Intact Media Group’s TV stations lead most time slots, on all three important targets:

  • Commercial target: The TV Division is leader during Day Time and has market share appreciation on most time slots, amongst which Prime Time (+15%) and Whole Day (+9%).
  • Urban All: Intact’s channels lead on most time slots, amongst which Prime Time and Whole Day. Market share appreciation occurs on most time slots compared to September 2015.
  • National: Intact Media Group’s TV stations occupy the first position during Whole Day, Day Time, Access and Late Fringe and show appreciations, compared to September 2015, on all time slots, including Whole Day and Prime Time.

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Antena 1, the entertainment channel, home to the largest star system in Romania, has market share appreciation on all time intervals and all targets in September 2016

  • Commercial target: has appreciations on all time slots, including Whole Day (+22%), and Prime Time (+30%). Antena 1 is market leader during Day Time, (when the reality show “May I call you, mom?” and Observator news bulletins are aired). The super shows Game of Chefs, X Factor and Your face sounds familiar were the most watched productions in September. The morning, 13 and 16 hrs editions of Observator (news bulletin) have 70 leadership percentages on their time slot.
  • Urban All: is market leader during Day Time and Access and show market share appreciation on most time slots, including Whole Day (11%) and Prime Time (18%).
  • Național: is leader during Day Time and Access, with market share evolution on all time slots, amongst which Whole Day (17%) and Prime Time (25%).

Antena 1 was watched in September, during Whole Day, for at least one minute, by 7.5 million Romanians. A1.ro had over 4.6 million unique users in September.

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Antena 3 is leader of the news niche in Romania in September on the most important time slots, amongst which Whole Day and Prime Time.

Antena 3 was watched by 3.6 million viewers, for at least one minute, during Whole Day in September, on the National target. “Sinteza Zilei”, “Punctul de întâlnire”, “Adevăruri ascunse”, “Subiectiv” and “Exces de putere” were amongst the top productions in September.  Antena3.ro had over 3.9 million unique users in September.

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Antena Stars, the only TV channel dedicated to showbiz, was watched in September by more than 3 million Romanians, on the national target, during Whole Day, for at least one minute.

Antena Stars’ most watched productions in September were “Star Special”, “Alege Dragostea”, “Star la mare fitză” and “Star matinal e pe val”.

Happy Channel, the Group’s channel addressed to women, has significant market share appreciation compared to last year, both in September, but also in the first seven months since its launch.

On the commercial target, Women, Happy Channel shows significant audience appreciation on most time slots, amongst which Whole Day (+73%), Prime Time (+50%), as well as an impressive five times higher during Morning.

Prizoniera dragostei (Never let go), the Turkish series Elif and “Un camino hacia el destino” and “Muchacha Italiana  viene a casarse” were September’s most watched productions.

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ZU TV, the channel that addresses the young generation (15 -34 years old, urban population) has 120% market share appreciation during Morning.

Morning ZU, ZU TV e hitul verii, Bobiceag și duba de artiști and Adevar&Provocare were the most watched productions in September.

Over nine million Romanians watched Intact’s productions during Whole Day, for at least one minute, on national level, during September of 2016 and more than 6.7 million during Prime Time.

Intact Media Group thanks its public and partners for all their support and loyalty. Intact offers the ultimate content mix through its multichannel platform, for all age segments and consumer preferences.

Source: Kantar Media

Copyright: Armadata SRL

Month analyzed: September 2016

Period for comparison: September 2015