The first month of autumn translated into audience performance on most time slots for Intact Media Group’s TV division, compared to the same period last year. Market share appreciation was a common denominator for both the TV division as well as for each individual TV station.
Intact Media Group’s TV stations lead most time slots, on all three important targets:
Antena 1, the entertainment channel, home to the largest star system in Romania, has market share appreciation on all time intervals and all targets in September 2016
Antena 1 was watched in September, during Whole Day, for at least one minute, by 7.5 million Romanians. A1.ro had over 4.6 million unique users in September.
Antena 3 is leader of the news niche in Romania in September on the most important time slots, amongst which Whole Day and Prime Time.
Antena 3 was watched by 3.6 million viewers, for at least one minute, during Whole Day in September, on the National target. “Sinteza Zilei”, “Punctul de întâlnire”, “Adevăruri ascunse”, “Subiectiv” and “Exces de putere” were amongst the top productions in September. Antena3.ro had over 3.9 million unique users in September.
Antena Stars, the only TV channel dedicated to showbiz, was watched in September by more than 3 million Romanians, on the national target, during Whole Day, for at least one minute.
Antena Stars’ most watched productions in September were “Star Special”, “Alege Dragostea”, “Star la mare fitză” and “Star matinal e pe val”.
Happy Channel, the Group’s channel addressed to women, has significant market share appreciation compared to last year, both in September, but also in the first seven months since its launch.
On the commercial target, Women, Happy Channel shows significant audience appreciation on most time slots, amongst which Whole Day (+73%), Prime Time (+50%), as well as an impressive five times higher during Morning.
Prizoniera dragostei (Never let go), the Turkish series Elif and “Un camino hacia el destino” and “Muchacha Italiana viene a casarse” were September’s most watched productions.
ZU TV, the channel that addresses the young generation (15 -34 years old, urban population) has 120% market share appreciation during Morning.
Morning ZU, ZU TV e hitul verii, Bobiceag și duba de artiști and Adevar&Provocare were the most watched productions in September.
Over nine million Romanians watched Intact’s productions during Whole Day, for at least one minute, on national level, during September of 2016 and more than 6.7 million during Prime Time.
Intact Media Group thanks its public and partners for all their support and loyalty. Intact offers the ultimate content mix through its multichannel platform, for all age segments and consumer preferences.
Source: Kantar Media
Copyright: Armadata SRL
Month analyzed: September 2016
Period for comparison: September 2015