The start of the season came with amazing news for Mihai and Daniel. According to the Survey for Radio Audience conducted by IMAS – Marketing and Polls SA and GfK Romania – Market Research Institute Ltd, from 30th April to 19th August 2012, Radio ZU remains the leader of audiences in the capital of Romania. ZU is heard by 271,700 of people from Bucharest, every day. Radio ZU has a market share of 12.7%.
Radio ZU has an increase of over 49,000 listeners, compared to the same period last year. The following radio is Radio Romania News with only 230,400 listeners, followed by Kiss FM with 214,800 listeners.
In urban areas, ZU ranks third. It is the preferred station of 1,252,200 people every day. Compared to Summer 2012, the number increased by 179,100 listeners.
Romantic FM-FM remains amongst the favorite radio stations in Bucharest
Good news the older brother of Radio ZU, Romantic FM. This summer the listeners continued to chose “music, not noise”. Romantic FM maintained itss fourth position in the Bucharest FM market , with a share of 4.3%. Romantic FM’s online platform, is one of the most diverse and dynamic structure type. The 14 internet radio stations are listened by 1,200,000 monthly listeners.