The Radio Division of Intact is growing

28/05/2012

Radio ZU is the absolute leader of audiences in capital and continues to grow in the urban area. The results of the last measurements of Radio Audience Survey conducted between January 16 to April 29, 2012 by IMAS – Marketing and Polls SA and GfK Romania – Market Research Institute Ltd confirms the leading position of Radio ZU where Buzdugan and Morar are the stars.

ZU is the favorite radio for 269,500 daily in Bucharest and has a market share of 13%. This represents an increase of 31,100 listeners since the previous measurements. Radio Romania Actualitati is situated on the second place, at a distance of 30,900 listeners while Kiss FM ranks third place at a distance of 43.600 listeners.

At an urban level, the team of DJs from ZU welcomes each day a total of 1,263,000, with 214,900 more than in 2011. Thus, Radio ZU is the second most listened radio on urban areas.

The radio which gathers people

In over three years since its launch the team at Radio ZU proved that they can gather people. Forza ZU in Timisoara, is Romania’s largest karaoke event held just two days ago. It gathered in front of the stage more than 30,000 people. They had fun with Buzdugan, Morar, and the hottest artists of the Romanian music industry. On Valentine’s Day, the hit concert organized by Radio ZU was held in front of 20,000 people in love. A year before, in Brasov, the first event Forza ZU gathered over 13,000 people. We are a force. We are ZU!

Romantic FM increasing in Bucharest

As usual, Romantic FM is one of the most loved Bucharest radios, with a market share of 5.6%. The approximately 100,000 listeners, recorded in the last radio research, they stay true fans to the only radio offering “music, not noise. “

Romantic FM gains new audiences on its online platform, one of the most diverse and dynamic structures having 14 radios and monthly, 1,100,000 listeners.