Intact Media Goup’s TV division shows significant audience appreciation on all time slots, both during the 11 months of 2014 and during November alone. The appreciations are on all important targets: commercial, urban and national. As each Intact Media Group’s TV channel addresses a different public segment, the programming strategy was designed to get maximum performance on specific targets: Antena 1 shows significant audience appreciation on the commercial target, Antena Stars has the biggest audience growth of a TV channel in Romania in 2014, Antena 3 maintains its leadership amongst its news niche on the Urban population, aged 18+, Euforia TV addresses the feminine public and broadcasts worldwide renowned TV series, whilst ZU TV is audience leader on key time slots on its niche ( young audience).
January- November 2014
Intact Media Group TV Division
Antena 1 showed significant audience appreciation on most time slots on the commercial target in the first eleven months of this year. Intact Media Group’s generalist channel is absolute market leader during Day Time on the commercial public while holding leadership position during Day Time and Access on All Urban and National targets.
Antena Stars’ audience figures are on an upward trend in January-November 2014; during Moring and Daytime the growth percentage is over 100.
Intact Media Group’s channel for women experienced important appreciation during January – November 2014, on most time slots. The biggest growth was during Day Time (+ 22%), compared with the same period last year.
Intact’s news television channel maintains its leadership amongst its niche on all time slots.Moreover, Antena 3 shows important audience appreciation on all time segments.
Within the first eleven months of this year, Intact Media Group’s TV channels were watched for at least one minute by 10.400.000 Romanians, on the national level. During the same period and on the same target, Antena 1 and Antena 3’s message reached 8.724 million, respectively 4.772 million viewers.
Intact Media Group TV Division
Undoubtedly, the record in terms of increasing audience figures is owned by Antena Stars, especially by the morning show – Star matinal. During the morning slot, compared with the same month last year, the appreciation is 177%, with double audience numbers in the morning. The record growth is supported by the whole programming grid.
The television for women continues its unbeatable offer of TV series. “Downton Abbey”, “Dr. House”, as well as the Scandinavian TV series or a new season of the local production “Prodanca & Reghe: Fascinați de România” which presents the adventures of the coolest family in Romania, are just a part of Euforia’s offer for this November.
Antena 3 had a spectacular evolution in November as well, maintaining the upward trend in terms of audience, compared with the same period last year. During Whole Day, Antena 3 shows 61% increase, 66% in Prime Time and 79% in Late Fringe, maintaining its leadership position on all time slots, on the 18+ Urban target. During the Presidential elections day a record number of TV viewers watched Antena 3, “Sinteza zilei”, “Ediţie specială”,”Punctul de întâlnire”, “În premieră”, “La ordinea zilei” being some of the talk-shows with spectacular audience numbers.
The newest TV channel in Intact Media Group’s portfolio, ZU TV, the television for the young generation, is audience leader on its niche on two time slots in November: Access and Late Fringe.
10.995.000 million Romanians, a growing number compared to October, watched for at least one minute Intact Media Group’s productions, at a national level, during Whole Day. In Prime- Time, the number of TV viewers reached was more than 8 million.