The first six months of 2012 show a significant appreciation of the audience of Intact TV channels compared with the same period last year. Therefore, for the first part of 2012, Antena 1, Antena 2, Antena 3, Euforia TV and GSP TV are audience leaders for three major market segments, which add up to 12 hours per day.
That means: Day Time – from 10 to 16, Prime-Time Access – from 16 to 19 – and Late Fringe from 23 to 02.00. At the same time, in June, the Intact TV channels were market leader also during Whole Day, with an average market share of 20.1 points, leaving behind CME Group, which has an average of 18.9%.
Thus, for the first six months of the year, the market share of IMG was 20.9% in Day Time. IMG had more than six points market share over CME – only 14.2%. Throughout these hours, Antena 3 broadcasts programs such as Previziunile Zilei, produced and presented by Sabina Iosub and Niels Schnecker, Antena 3 News at 14:00 (Lorena Burlacu and Mihaela Barzilai) and Se intampla in Romania (Maria Coman) and Antena 1 Observator 13 with Oana Frigescu.
In Prime Time Access themarket share “Antene” is 21.6%, 1.8% higher than the trust that has Pro TV. In these hours, Antena 1 broadcast “Mireasa pentru fiul meu”, the show presented by Mirela Boureanu Vaida. Antena 3 : Secvential – presenter and producer Adrian Ursu, 100 de minute- Alessandra Stoicescu, Weekend Edition- Ioana Raduca and Catalina Porumbelul and Exces de putere – Oana Stancu and Adrian Ursu.
In Late Fringe,the interval from 23.00 to 02.00, IMG TV had a market share of 18% while CME reached only 17.7% . Antena 1 broadcasts In puii mei by Michael Bendeac, Antena 3 has Panorama -Oana Stănciulescu, Conexiuni – Valentin Stan, Antena 3 News from 1,00 and In gura presei, produced and presented by Mircea Badea.
Market trends compared to 2011
INTACT TV channels knew the highest growth in Day Time- on average, 469 000 Romanian watch Antenele, with more than 93,000 compared with 2011. In Prime-Time Access – there is a visible increase of 16%, about 42 000 more viewers. (Source: Kantar Media (2012) / GFK Romania (2011), Target: All Urban, Copyright: Armada).