September translated into audience and market share boost for Antena Stars and Antena 3, channels which consolidated their position into their specific niches, as compared to September 2016. At the same time, the consolidated market share of Intact Media Group TV Division
( Antena 1, Antena Stars, Happy Channel, ZU TV and Antena 3) during January-September 2017 appreciates on prime time( 3%) and late fringe (6%) intervals vis-à-vis the same period last year.
Antena 1, the flagship entertainment channel, home to the largest star system in Romania, launched it autumn grid with new seasons of leading shows such as Chefi la Cutite (Game of Chefs) and iUmor, while introducing new formats as The Wall.
Since the beginning of the year (January-September 2017), the market share has increased by a percent during Prime Time and 8% during Late Fringe, while audience numbers grew by 4% during Late Fringe on the 18-49 target, compared to the same period of last year.
Topping the audience charts in September, “Chefi la Cutite”, “IUmor” and “X Factor” returned with new seasons.
Antena 1 was watched in September, during Whole Day, for at least one minute, by 6,8 million Romanians, whilst www.A1.ro had more than 3.7 million unique users.
Antena Stars, the only TV channel dedicated to showbiz, had important audience and market share growth on most of the time intervals during September.
The most important audience increase was during Morning, where Antena Stars doubled its numbers compared to the same period of last year. At the same time, the audience numbers grew by 67% during Late Fringe and 20% during PrimeTime.
The market share consolidated on most of the time intervals as well, among which Prime Time (19%), Whole Day Time (29%) and Late Fringe (80%).
Almost three million Romanians watched Antena Stars in September, during Whole Day, for at least one minute. The most popular productions were “Agentia VIP”, ”Rai da buni”, “Star la mare fitza”.
For Happy Channel, the Group’s TV station addressed to women, September saw the launch of the in-house series “O gramada de caramele”, sequel to the recent successful Iseries “Cand mama nu-i acasa” and“ Sase clipe fara ea”.
Alongside the new production, the most popular series of the station included “Iubire si razbunare” (Brave and beautiful) “Elif”, “Nord si Sud” (North and South).
Over a million viewers watched Happy Channel every day, in September, for at least one minute on the National level.
Antena 3 appreciated its audience numbers significantly in September, leading the news niche
on most of the time segments, amongst which Whole Day and Prime Time. The news station leads in terms of market share as well, during the majority of intervals.
At the same time, the audience and market share numbers have evolved since the start of the year (January-September 2017) as compared to the same period of 2016. The audience appreciation includes Whole Day (6%) and Prime Time (3%) intervals on the 18+ urban targets.
Antena 3 was watched in September by more than 3.5 viewers every day, on the National level, “Sinteza Zilei”, “Adevăruri Ascunse”, “Voi cu Voicu”, “În Premiera” were the most watched programs over the last month. On the digital front, Antena3.ro had more than 4 million unique users in September.
8.793.000 Romanians watched Intact’s family of TV channels in September during Whole Day, for at least one minute, on national level, while 6.338.000 were reached during Prime Time.
Intact Media Group thanks its public and partners for all their support and loyalty. Intact offers the ultimate content mix through its multichannel platform, for all age segments and consumer preferences.
Source: Kantar Media
Copyright: Armadata SRL
Month/period analyzed: September2017/ Jan-September 2017
Period for comparison:September 2016/ Jan-September 2016