IMG Press Release January 2018

12/02/2018

Intact Media Group’s TV Division in January 2018: 10 million viewers

In January 2018, Intact Media Group’s TV division showed audience evolution on key time intervals, while reaching over 10 million viewers, for at least one minute, during the whole day, on the national level. On the commercial target, the Group’s TV stations appreciate their market share during morning, respectively by 4% vis a-vis January 2017.

On the urban target, the Antena channels led the audiences on important timeslots, including Whole Day and Day Time. Furthermore, Intact is the only media group in Romania to have three of its channels (Antena1, Antena 3 and Antena Stars) in top 10 all stations at the national level.

Antena 1, the flagship entertainment channel, home to the largest star system in Romania, showed market share and audience evolution during the primetime slot, on the commercial target.

In this respect, its primetime interval grows by 5% market share and 2% rating on the 18-49 target. Evolving numbers on this timeslot were also at the urban (+5%) and national level (+5%).

The market share was on an ascending track on the majority of timeslots on the commercial target. Among the most watched productions in January were “Poftiti pe la noi: poftiti in vacanță” (reality show), “Guess my age” and “Fructul oprit”( series). Moreover, the reality show “Poftiți pe la noi” was the most watched entertainment production in January on the commercial target (an average 8,9 rtg) , while “Access Direct” scored for the most popular show at the national level ( an average 9,8 rating).

Antena 1 was watched in January, during the Whole Day, for at least one minute, by 8.3 million Romanians, whilst www.A1.ro had more than 5.181.656 unique viewers.

Antena Stars, the only TV channel dedicated to celebrities, was watched during January by more than 3.3 million viewers, on the national target, during Whole Day, for at least one minute. A stable presence in top 10 all stations, Antena Stars appreciates its market share by 21% during morning, compared to January 2017.

Antena Stars’ most popular productions last month were “ Refresh by Oana Turcu”, “Dosarele VIP’, “Agenția VIP, “vedetop” and “Răi da’ buni”.

Happy Channel, the Group’s TV station addressed to women, was watched during January by more than 1,2 million viewers at the national level, for at least one minute, during Whole Day. The most popular series were “ Intrusul” (Insider), “Rădăcini”( Roots) , “Elif” and “Mom”.

Antena 3 is leader of the news niche on important time slots in January, including Whole Day and Prime Time. As such, the news channel led the primetime interval (19-24) on the 18+Urban, All Urban and 25-54 Urban targets. During Whole Day, Antena 3 was audience leader during the week (Mon-Fri) on the above-mentioned targets. Moreover, Antena 3 has the biggest number of talk-shows in the all news programs ‘ January chart , on all targets.

On the digital front, Antena3.ro had more than 4.151.062 unique viewers.

In January 2018, more than 10 million Romanians watched Intact’s productions during the Whole Day, for at least one minute, on national level , while 7.5 million were reached during Prime Time.

Intact Media Group thanks its public and partners for all their support and loyalty. Intact offers the ultimate content mix through its multichannel platform, for all age segments and consumer preferences.

Source: Kantar Media
Copyright: Armadata SRL
Month analyzed: January 2018
Period of comparison: January 2017