Intact Media Group announces the successful finalization of the public auction regarding the sale of 10% of GRPs for the TV division. The transaction costs of the packages presented an increase of 15% in price since the start of the auction.
Intact Media Auction took place on the 19th of December 2011 and consisted in the auction of 10% of the advertising space of the TV stations of the group. The target was 15-54. The price was unique and transparent. The offer included 3 types of packages of 300.000, 50.000 and 700.00 euro.