INTACT Media Group announces the launch of an integrated media platform- Income, which will address the entire business environment, and will be declined on print, online, TV & radio. The multiplatform concept debuts on the 25th of April, with the „Business Innovator” forum. The forum will concentrate on business innovation. Income Magazine will be available on the 26th of April. It is a weekly, glossy magazine and it addresses mostly small and medium companies, top and middle management, business owners and future entrepreneurs.
Starting April, 28th INCOME will be declined on TV, at 13:00 on Antena 3 and on radio, at 09:30 on Europa FM. The TV show will be presented by Sorin Barariu and the radio programme by Iorgu Ianosi. The content of the two programmes will be synchronized with the magazine and business portal, but it will also develop additional materials according to the opportunities offered by each media support.
The business portal, www.incomemagazine.ro, will include and expand the content generated by the magazines and the programmes, offering daily information, in a contextualized approach, with attitude, human touch and dinamics given by current events.
Elena Cristian is the editor in chief of Income Magazine. „During crisis periods, inventions, discoveries and big strategies are born, said Albert Einstein. We discovered what was missing from the press business segment and we invented a product which, looking from a perspective view anticipated the public needs. Income Magazine is more than a magazine, it is a complete and unique platform in the Romanian media landscape.”
The project manager is Adrian Ursu, head of editorial integration Intact Media Group. He declared: I hope my joy of rediscovering printed paper will be shared by all those who still need to feel the words between their fingers, not just to hear or see them from ultrasized and megapixeled displays. The Income project is an intelectual challenge and I strongly believe this is one of its chances of success.”