Intact Media Group leads the Romanian TV audiences. The commercial target shows appreciation on all time slots compared to last year
October brings a boost of audience to the Intact televisions compared to the previous month. The Antena televisions strengthened their leadership position on most time slots, on urban target and leaves behind the CME stations. Intact leads the television audiences during Whole Day, Day Time, Access and Late Night.
The average audience figures of the shows aired by Antena channels on the 24 hour interval positions IMG stations as leader, with 1.9 points market share appreciation compared to the CME televisions. The spectacular programes of Antena 1, the talk-shows of Antena 3, the star-studded productions of Antena 2, the series and entertainment shows of Euforia and GSP TV are preferred by audiences throughout the urban region, according to audience figures. X Factor, Next Star, Tu cara me suena!, Sinteza zilei are just some of the programs that are constantly among the preferences of the viewers.
Day Time is the slot where Antenele registered the highest appreciation, with 9,2 points market share up compared to the competition. Moreover, between 10.00 and 16.00, INTACT stations are leaders onthe commercial target. In this interval, viewers can watch the show Mirasă pentru fiul meu presented by Mirela Boureanu Vaida, Observator 13.00, the News Journal from Antena 3 or the talk show of Alessandra Stoicescu, 100 minutes.
Antena channels are also a leader during Access slot. The show Acces Direct presented by Simona Gheorghe is the market leader most of the time. Other programs that significantly contribute to Acces are Observator 16.00, Antena 3 News Journal or Secvential broadcasted by Antena 3.
In the time slot from 23.00 to 02.00, Antena channels have 4.2 points market share. In their advantage Un show pacatos presented by Dan Capatos ( Antena 1) but also In gura presei with Mircea Badea, ( Antena 3,)are the attractions of late hours for viewers.
Commercial public growth
Compared to the same month last year, Intact televisions increased their commercial target on most time slots. The most important growth in market share is between 06.00 to 10.00 when Antena 1 airs Observator matinal and Neatza cu Razvan si Dani.
Moreover, Intact television show increase on all time slots in January-October 2013 compared to the same period last year.