Intact Media Group – the leader of TV advertising in the first half of 2013

11/07/2013

The TV channels of Intact Media Group hold 29,7% of the total advertising market, while the American Group CME, the main competitor, which has PRO TV in its portfolio, owns a smaller percentage of only 25.8%.

The audience performances and constant investments in quality programs brought Intact an increase in market share by 8% during the day and of 5% in primetime compared to the same period last year. Therefore, the television channels of Intact Media Group (Antena 1, Antena 2, Antena 3, Euforia TV and GSPTV) have a daily audience of 6.584 million Romanians.

This was translated into points of audience delivered to the advertising market, based on which advertising space is bought. The rating points registered an increase of 20.8% compared to the same period last year. On the other hand, CME Group registered a decrease of 12.9%.

An analysis conducted by Forbes Romania reveals that Antena 1 offered customers 22.4% more audience points than in 2012. The audience of Antena 3 has increased by 15.3%, while Antena 2’s audience grew with 44%.

Local and international awards, a world record for the largest flag, campaigns that changed destinies, spectacular entertainment productions, all this summarize the 20-years old journey of the group. The latest project, Antena Play the online platform which covers all the live streams of Intact television and six exclusive channels, registered within a week of its launch over 100.00 for created accounts.