Intact Media Group television channels showed significant audience appreciation compared to 2013, in the first nine months of the year as well as in September. The appreciation was on the commercial target, All Urban and National target, on all time slots. The consistent programming strategy has visible results both individually, but also on a Group level: Antena 1 and Antena Stars’ market share growth on the commercial target, the gain of the leadership position on several time slots for ZU TV and Euforia, the leadership position reinforcement for Antena 3.
Moreover, Antena 3’s production “In premiera cu Carmen Avram” received a nomination at the prestigious International Emmy event, the Oscar equivalent for television programs.
“The fact that we were at the Emmy along with all the worldwide prestigious and notorious journalists, that we were among the four nominees from the whole world … there were hundreds of TV stations from a hundred or so countries that have tried to get a nomination and did not obtain it. We, Antena 3 and In premiera program were amongst the four chosen to enter the Emmy finals. It was a victory for us ever since we were announced that we were nominated to these extraordinary awards, practically the most important awards that one can dream of when he becomes a journalist, “ said Carmen Avram, the host of the show.
January – September 2014
Intact Media Group’s television channels appreciated their market share in the first nine months of 2014 compared to the same period of last year, on all time slots and all targets ( commercial, urban and national).
The Antena channels are audience leaders in Day Time, on the commercial public and hold the first position during Whole Day, Access and Late Fringe, on national and urban targets.
During the first nine months of the year, Antena 1 is audience leader on key intervals. Antena 1’s market share increased on the commercial public during Whole Day, Prime-Time, Morning and Access, making it absolute leader during Day Time. On the national and urban target, Antena 1 leads the audience top channels during Day Time and Access.
The only TV station focused on celebrity news and talk shows, Antena Stars, has the biggest audience growth of a TV channel in Romania, during January- September 2014.
Intact news television channel maintains its leadership amongst its niche and has audience figures that place it amongst the top 3 generalist stations. Nevertheless, Antena 3 shows audience growth on all time slots, on the 18+.public
The market share of the television station addressed to women grew on most time slots during January-September 2014.
Within this nine month frame, Intact Media Group’s TV channels were watched for at least one minute by more than 10 million Romanians, at a national level, during Whole Day and by more than seven million in Prime-Time.
Intact Media Group
Intact Media Group’s TV channels grew their audience numbers on all time intervals and on important targets in September 2014. The Antena channels are leaders during Morning, Day Time and Late Fringe on the commercial target in 2013, showing improvement from last year. An important performance is that Intact Media Group’s channels are audience leaders on all time slots on All Urban target and lead the audience top stations on the national target on important time slots.
September showcased the launch of Antena 1’s productions. Next Star held the first place on the most important targets, now in its fourth season. X Factor and Hell’s Kitchen were two of the most anticipated productions this fall and hold top places in audience charts. Hell’s Kitchen is a premiere on the cooking shows scene, being the first reality cooking show in Romania, which is following step by step the life of the contestants in the restaurant but also the relationships they build amongst themselves. In the gold edition of Te cunosc de undeva (Your face sounds familiar) thousands of viewers watched the spectacular transformations. The daily strips Acces Direct and Un show pacatos had a significant audience growth on all public targets,. The most important audience growth on the commercial public, compared with 2013, is during Morning time slot, when Neatza cu Razvan si Dani (the morning show) is aired. During Day Time, Antena 1 has no competition; Mireasa pentru fiul meu (May I call you Mom) has a leadership of 100%. Observator (the main news bulletin) has audience growth in September 2014 compared to the same month of last year. October brings to the Romanian public two new shows – Serviciul Roman de Comedie – Fun Factory” (The Romanian Comedy Service) and Danseaza printre stele (Dancing with the stars), the longest and most awarded dance format in the world.
Antena Stars is the TV station in Romania with the biggest growth rate this September, compared to the same period last year, in line with this fall’s campaign called “Toamna fara limite / Fall of no limits”. Star Matinal, Star Mag, Star News are constantly in audience tops, with numbers which compete with those of generalist stations. Rai’ da buni and Agentul VIP hold first positions in Antena Stars audience charts.
The strong upward trend of Antena 3’s market share continues in September. As the Indisputable audience leader within its news channels niche, Antena 3 holds first positions on all time slots, with a spectacular growth of 61% in Prime Time compared to September 2013.
The modern women television, Euforia TV, continues to spoil its viewers with the most popular TV series: “Downton Abbey”,(first season is aired exclusively by Euforia in Romania), “Dr. House” Season 6, “Sex and the city”. In October, “Prodanca si Reghe” reality show returns, with the adventures of the craziest gang in Romania. The new series is called “Prodanca & Reghe: Fascinați de România”. Moreover, Euforia reafirms its trendsetter statute on the women television niche, bringing three new TV series that are extremely popular in the Scandinavian countries: “Bron”, “Mammon” and “Vaduvele negre”.
ZU TV, recently integrated in Intact’s TV division, is already audience leader within its niche, on important time slots. Mihai Morar, ZU TV’s channel manager said that “starting this October, the accent will be on music, interactive games and short life-style clips”. Other shows that will be seen on ZU TV are a road-show, from the ZU Party caravan and a project where artists will sing in unconventional public spaces.
In September, more than 10 million Romanians watched for at least one minute Intact Media Group’s productions, at a national level. In Prime Time, the number of TV viewers was over 7.5 million.
Intact gives thanks to the public and the partners for the support and appreciates their contribution in achieving these results.
Source: Kantar Media