November signaled significant increase on the commercial target, for Intact’s TV division, as compared to the same period of 2012. The mega shows aired by Antena 1, local productions, celebrity or reality shows have attracted audience appreciation among viewers aged between 18 and 49 years old in urban areas. At the same time, the talk – shows of Antena 3, the productions of Antena 2, Euforia TV and GSP TV have contributed to this result. Day Time and Morning segments marked appreciation of 2.8%, respectively 2.7 market share.
Intact Media Group shows appreciation on all time intervals for the urban public, leading during Whole Day, Day Time, Access and Late Fringe. Compared to last year, Antena 1 won 27,000 more viewers.
Compared to the previous month of 2013, Antena channels consolidated their leadership position among audience from urban area. „Mireasa pentru fiul meu,” the reality show presented by Mirela Boureanu Vaida was audience leader on mostly all editions, in November. The productions of Observator also contributed to the market share of 23.2%, with nine points more market share than the competition.
“Acces direct” presented by Simona Gheorghe, the show where celebrity issues are discussed helped positioning Intact televisions among the audience leaders in November. During this time slot, the News Journal of Antena 3 and the talk show “100 de minute” with Alessandra Stoicescu also had a significant contribution.
Dan Capatos show, “Un show pacatos” , alongside „In Gura Presei” led the late fringe slot on the TV market.
The international super shows such as X Factor, Top Chef, Tu cara me suena!, or local productions such as „Next Star”, the famous talk show Sinteza Zilei, the gossip shows ” Rai da buni ” or „Agentul VIP”, and Euforia TV reality show, „Prodanca and Reghe, afaceri de familie” contributed to leading audiences during Whole Day.
(Sursa: Kantar Media; Copyright: Armadata)