CISEROM, the Romanian socks brand was awarded the title “The Most Promising Romanian Brand”, during the second edition of the program.
The Most Promising Romanian Brand is a competition for the local companies and brands. The winner of the completion, CISEROM is a brand with a history of over 85 years in the production of socks in Sebes. The prize consisted in a full rebranding program with the aim of improving its image according to international standards.
“It was an edition with plenty of challenges. It had an increase of 20% in participants, compared to last year. There were participants from all over Romania. The competition was tight as all the projects had a lot of potential. We are glad that the Seed message is heard and understood by those who are most in need of branding, namely the Romanian entrepreneurs. They invest in their product, in placing their product on the market, paying taxes and monthly fees. They need support for a adopting a consistent marketing strategy of their products.” – says Dochita Zenoveiov.
“I am overwhelmed and I can only tell you with modesty that the brand CISEROM deserves its title due to the product and our intrinsic desire to make a change and make this brand renowned. It has a tradition of 85 years on the market. The program “The Most Promising Romanian Brand” opened my horizons and I hope that together with Seed we can take CISEROM to the next level, beyond our expectations.”
The winner was announced within a Gala organized by Seed Consultants.
About the program CMPBR (The Most Promising Romanian Brand)
The Most Promising Romanian Brand is a program initiated by Seed Consultants. The aim of it is to help develop the Romanian industry of brand consultancy and highlight the significant role played by a brand in the success of any business. At the same time, Seeds wants to support the development of the important Romanian brands.
Seed Consultants is a Romanian consultancy company in branding and design. It is the exclusive partner of Landor Associates in Romania, the biggest global branding agency. The two companies work closely on local and international projects, managing therefore to combine the local practice, the insight into the Romanian culture with the global expertise in branding. Seed Consultants’ portofolio includes important brands such as Radio ZU, Ruukki Romania, VIP Air, GSP TV, Gazeta Sporturilor, Power Club, Tempora, Galador, Financiarul, Agrofam Holding.