Antena 1 represented a premiere for Romania at its launch in 1993, being the first investment in commercial television, based entirely on a private local business.

Initially meant as a regional television for Bucharest and the nearby suburbs, Antena 1 has developed on a spectacular pace over the 19 years since its debut. It has gradually become a top network with over 800 employees, which covers 95% of the country population.

Content-wise, Antena 1 aims to be an emotion-generator, an important partner in each of its viewers’ life. Either through controversial stories, relaxing moments or the latest information, Antena 1 stays true to its credo, of being always close to its audience.

Antena 1’s programming mix is that of a generalist tv station, comprising of newscasts, entertainment shows, films and tv series either aqcuired or locally produced, exclusive sports programs such as the national football league, magazines and children shows.