News

Antena 1 boosts its market share with 18% during Prime Time in April

04/05/2016

In April 2016, Intact Media Group’s TV division scored audience appreciation during Prime Time and Whole Day; Antena 3 received international recognition at New York Festivals (two gold medals, as well as silver and a bronze) and Antena 1’s diverse programing grid had excellent audience results. During the Easter Holiday, TV viewers chose to watch the most spectacular entertainment shows, making Antena 1 audience leader both in Prime Time and Whole Day, on Easter Day. (more…)

Intact TV division in Q1 2016: Happy Channel launch and audience appreciation during Prime Time in the entertainment area

05/04/2016

The first quarter of 2016 meant significant investment for Intact’s TV division, as well as audience appreciation: Happy Channel launch, the relocation of the operations in record time, and audience growth during prime time. The spring schedules brought leading positions on all important targets: commercial, Urban All and National. More than ten million Romanians watched for at least one minute Intact’s productions, at a National level, during Whole Day and almost eight million during Prime-Time, in the first quarter of 2016. (more…)

Intact Media Group TV Division – most watched multichannel platform in the urban area

02/03/2016

Intact Media Group’s TV channels are audience leaders on all time slots, on the All Urban target. Antena 3 leads all time intervals aged 18+, Antena 1 will soon launch its spring grid featuring super productions, while enjoying an audience growth on the commercial public during February. Euforia TV will transform, starting March, 7th, in Happy Channel,  the only Romanian TV station advocating for women rights, under the “All I want” umbrella. More information below: (more…)

More than 10 million Romanians watched Intact Media Group’s productions in January

03/02/2016

January brings top positions for Intact Media Group’s televisions. After a year in which the biggest media groups battled for the leadership position in TV channels charts, Intact Media Group leads the majority of time slots on the most relevant targets. Thus, the TV division is audience leader during Morning and Day Time. On the urban population and during Whole Day, Intact Media Group’s TV channels are leaders. At a national level, the TV divisioncome first on four time slots, amongst which Whole Day. More than ten million Romanians watched for at least one minute Intact’s productions, at a National level, during Whole Day, in January 2016.
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Intact has 3 of its 5 TV channels in top 10 Romanian TV stations for 2015

06/01/2016

Intact is the only media Group in Romania which achieved the perfomance of having 3 TV channels – Antena 1, Antena 3 and Antena Stars – in top 10 Most Watched TV Channels in 2015, both during Prime Time and Whole Day, on the commercial target. (more…)

Intact TV Division: Three channels in top ten Romanian TV stations in November

04/12/2015

Intact Media Group is the only media group in Romania with three channels in top ten TV stations in November, with 9.899.000 people on national target watching our shows during the entire day, for at least one minute. (more…)

World Television Day 2015

25/11/2015

World TV Day focuses on younger viewers

Young audiences are the focus of this year’s celebration of World Television Day on 21 November – as declared by the United Nations in 1996. On this occasion the European Broadcasting Union (EBU), the Association of Commercial Television in Europe (ACT) and EGTA, the Brussels-based association of television and radio sales houses once again/for the third consecutive time joined forces to celebrate this day (more…)

Intact TV Division: Three channels top 10 TV stations in October, on all important targets

03/11/2015

Antena 1, Antena 3 and Antena Stars are in top ten TV stations in October. Intact has the leadership over most of the daily segments, for the urban target. On the other hand, Antena 1’s market share has appreciated in Prime-Time, compared to the same month last year. (more…)

Claudia Ion, the new Commercial Director of Intact TV stations

14/10/2015

Intact Media Group announces the appointment of Claudia Ion to the position of Commercial Director of the TV stations (Antena 1, Antena Stars, Antena 3, Euforia, ZU TV) and online and mobile platforms of the Group. Shortly after she was appointed to create a dedicated sales team for the leader news channel, Antena 3, Claudia Ion makes the next step, by taking the leadership of the entire TV portofolio. From this position she will develop the TV division’s sales strategy and coordinate its implementation, enhancing the integrated audience of the Group and identifying new opportunities. (more…)

Intact’s Tv division leads Prime Time audiences

05/10/2015

September is the month which signals the return of the TV main shows. The Antena channels won the Prime Time interval in the first month of autumn (urban target), according to the audience numbers. (more…)

The Intact Media Group Radio Division is always on top

07/09/2015

Radio ZU is again the undisputable leader of radio audiences in the capital

The radio where you can listen every day to Buzdugan and Morar, was awarded the first place. Radio ZU is unbeatable in terms of audiences since the launch of the FM station. The information is confirmed by the Radio Audience Survey conducted by IMAS – Marketing and Polls SA and GfK Romania – Market Research Institute SRL from 27th of April to 16th of August 2015. (more…)

Intact Media Group’s TV channels – growing commercial public

02/09/2015

Intact Media Group’s TV channels maintain their leadership, on key time slots, in the first eight months of 2015, on important targets, compared with the same period last year. Also, the TV division shows audience appreciation on all time slots on the commercial target in January-August 2015. (more…)

Intact Media Group’s TV channels – growing commercial public

04/08/2015

Intact Media Group’s TV channels show audience appreciation on all time segments, on the commercial target in the first seven months of 2015 and are audience leaders on key time intervals; Antena 1 leads during Whole Day, on the National target, in July, outclassing PRO TV, its main competitor.  (more…)

8% market share growth during Whole Day and 7% market share increase during Prime Time for Intact Media Group’s TV division in the first semester of 2015

02/07/2015

The first semester of 2015 brings a growing number of TV viewers for Antena channels within the commercial target compared to the same period last year as well as the number one position on major intervals. Intact Media Group’s TV channels target all important viewer groups, so that almost 10 million Romanians watch the group’s productions for at least a minute on a daily basis. (more…)

Intact Media Group’s TV channels dominates five out of six time intervals in the first five months of 2015

03/06/2015

Intact Media Group’s TV Division shows audience appreciation on most time intervals during the first five months of 2015 on the commercial, urban and national target.  Antena 1 and Antena Stars have grown their market share on the commercial target and are audience leaders on key time slots, whilst Antena 3 is leader on the urban  18+ public. Euforia TV airs  popular TV series and ZU TV is leader during Late Fringe. (more…)

Over 10 million Romanians watched Intact Media Group’s TV Channels in April

05/05/2015

Intact Media Group’s TV Division programming strategy resulted into growing market share, from one month to another, but also during January-April 2015, compared to the same period of last year. Concretely, the upward trend of audience figures is mostly noticeable on the commercial target. In April, 10.323.000 viewers watched Intact Media Group’s programs for at least a minute, on a national target. (more…)

Antena 3 and Observator, Silver Medal at New York festivals 2015

15/04/2015

Antena 1’s main news bulletin (Observator) campaign called “The lost generation ( “Generatia pierduta”) was awarded the silver medal in the New York Festivals ’ “Best News Documentary/Special” section. (more…)

Intact Media Group’s TV Division – audience increase on all time slots in the first trimester of 2015

06/04/2015

Intact Media Group’s TV division has rising audience numbers on all targets in the first three months of 2015, compared to the same period of 2014. Two of the five channels from the group’s portfolio are in top 3 national TV stations, and uniquely for a media group in Romania, Intact Media Group holds three positions in top 10 all -TV channels. More than 11 million people watched Intact Media Group’s programs for at least one minute, at a national level, in the first trimester of 2015. (more…)

11.192.000 Romanians watched Intact Media Group’s TV channels at the beginning of 2015

04/03/2015

February showed audience appreciation for Intact Media Group’s TV channels on all time slots, on the commercial target, as well as numbers growth on key time slots, on All Urban and National targets. Antena 1, Antena Stars and Antena 3 remain in top ten TV stations, hierarchy based on rating figures, on the commercial target.  More than 8 million Romanians watched for at least one minute, during Prime Time, Intact Media Group’s programs in February. During the Whole Day, the reach rose to 11.192.000 Romanians. On the other hand, four nominations at the prestigious New York Festivals (for “In Premiera cu Carmen Avram” and Observator’s campaigns) validate the work of Intact Media Group’s journalists. (more…)

2015 adds more viewers to Intact Media Group’s TV division

03/02/2015

2015 showed significant audience appreciation for Intact Media Group’s TV channels on all time slots, for the commercial target. More than that, on all important targets ( commercial, All Urban and National), Antena 1, Antena 3 and Antena Stars  are in top 10 TV stations, both during Whole Day and Prime Time, a unique performance for a media group in Romania. Another important performance for Intact’s TV division is that more than 11 million people watched its programs for at least one minute, on a national target in January.

January 2015 versus January 2014

Intact Media Group

  • Intact Media Group’s TV channels’ audience figures increased on all time slots on the commercial target. The most consistent appreciation is during the Morning time slot (06.00-10.00) of 20%.
  • Important appreciations are also on key time slots on the Urban and National targets.
  • Intact Media Group’s TV channels are market leaders during Morning, Day Time and Access time slots. On the All Urban and National target, the leadership is extended during Whole Day as well.

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Antena 1

  • Antena 1 showed significant audience appreciation on all time slots on the commercial target. The biggest growth was during the Access slot, where the market share was up by 18% compared to the previous year. On the same target, the main competitor, Pro TV, decreased its numbers during Prime Time (19.00 – 23.00), Morning (06.00 – 10.00) and Late Fringe (23.00 – 02.00).
  • Antena 1’s market share showed appreciation on All Urban and National target, during Whole Day, Morning, Access and Late Fringe slots.
  • Intact Media Group’s generalist channel is the absolute market leader during Day Time on the commercial public. Antena 1 is also leads during Access on All Urban and National targets.
  • Top 3 most watched shows in January include “Te pui cu blondele” (Beat the blondes) Observator 19 (the main news bulletin) and “Acces Direct” ( access show). Also, Antena 1’s daily strips, “Acces direct”, “Un show pacatos” (late night show), “Neatza cu Razvan si Dani” (morning show), “Mireasa pentru fiul meu” ( May I call you Mom?) and Observator (news bulletins) had a good start of the year. The show hosted by Simona Gherghe ( Acces Drect) holds leadership for 90% of the shows, on All Urban target. Dan Negru’s “Te pui cu blondele” (Beat the Blondes) had no rival on the All Urban and National targets, with 100% leadership, whilst Mireasa pentru fiul meu (May I call you Mom?) held the number one position on all important targets.

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Antena Stars

  • Antena Stars maintains its positive evolution, with significant growth on all time slots in 2015.
  • Rai da’ buni” (Mihai Morar), “Dosarele VIP” (Cristian Brancu and Dan Capatos), “Vedetop” (Raluca Bolos) and “Agentul VIP” (Cristian Brancu) are amongst the most watched shows on the commercial target.
  • Antena Stars holds the 8th position in the all station’s chart, on the commercial target, both during Whole Day and Prime – Time.

 

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Antena 3

  • Intact’s news television channel maintains its leadership amongst its niche on all time slots, on the 18+ target. Antena 3 has significant audience appreciation on most time slots, with important progress during the Morning slot (+19%).
  • “Sinteza zilei” (Mihai Gadea) was watched on average by half a million Romanians, “Punctul de întâlnire” (Radu Tudor), “Q & A” (Alessandra Stoicescu) ,“Subiectiv” (Razvan Dumitrescu) and “La ordinea zilei” (Dana Grecu, Radu Tudor) are amongst the most watched programs of the station.

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Euforia TV

  • Intact Media Group’s channel for women indulged its viewers with some of the most appreciated TV Series worldwide. Euforia’s market share appreciated during Access time slot by 13% (Women, 18-49).
  • “Downton Abbey”, “Dr. House –”, “White Collar” are just some of the most popular TV series that are part of Euforia’s grid.

ZU TV

  • In January, less than a year after its launch, ZU TV is audience leader on its niche on four time slots, for the 15-34 target. ZU TV holds leadership during Whole Day, Day Time, Morning and Late Fringe.

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11.263.000 million Romanians watched for at least one minute Intact Media Group’s productions, at a national level, during Whole Day in January 2015. In Prime- Time, the number of TV viewers reached was 8 507.000.

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(Source: Kantar Media; Copyright: Armadata SRL)

Intact thanks its public and its partners for all support and appreciates their contribution in achieving these results.

Intact Media Group’s TV division market share up by 10% in 2014

07/01/2015

In 2014, Intact Media Group’s TV channels showed significant audience appreciation, on monthly basis, on all time slots and on most important targets. Two of the five TV channels are amongst top 3 TV channels in Romania, and uniquelly for a media Group in Romania, Intact holds 3 positions in top 10 TV Channels. More than 10 million people watch daily, at a national level, for at least one minute, Intact Media Group’s TV division programs, each of the channels addressing a different target. (more…)

This November, 9% market share growth during Prime-Time for Intact Media Group’s TV channels on the commercial target

03/12/2014

Intact Media Goup’s TV division shows significant audience appreciation on all time slots, both during the 11 months of 2014 and during November alone. The appreciations are on all important targets: commercial, urban and national. As each Intact Media Group’s TV channel addresses a different public segment, the programming strategy was designed to get maximum performance on specific targets: Antena 1 shows significant audience appreciation on the commercial target, Antena Stars has the biggest audience growth of a TV channel in Romania in 2014, Antena 3 maintains its leadership amongst its news niche on the Urban population, aged 18+, Euforia TV addresses the feminine public and broadcasts worldwide renowned TV series, whilst ZU TV is audience leader on key time slots on its niche ( young audience). (more…)

World TV Day celebrates TV’s ‘best moments’

20/11/2014

Television industry unites for United nations’ “World television day”

World Television Day – the United Nations led initiative backed by the European Broadcasting Union (EBU), the Association of Commercial Television in Europe (ACT) and egta, the Brussels based association of television and radio sales houses.

 

Broadcasters across Europe, Asia, Canada, USA and Australia have been invited to screen a 30 second video commissioned by the organizations in recognition of the crucial role TV plays to inform, educate and entertain. Numerous broadcasters have already confirmed that they will air the clip on 21st November across their networks or online portals.

(more…)